If you’re in search of new ways to market your dental practice, there are things you can do effectively without depleting your resources. We know that it can get quite frustrating. You want to go as hard as you can while maintaining a sense of professionalism so your practice doesn’t appear cheap. This usually sucks all of the creativity out of the process, but the good news is, it doesn’t always have to be that way.
Here are five proven marketing ideas that can give you gains you want while upholding the pride in your dental practice:
1. Be warned about the Hawk.
Not too long ago, Google cracked crack down on suspicious online businesses by releasing its Hawk update. This turned out well, but there was one negative side effect: businesses located to each other started having problems. And this is not good for dental practice marketing, knowing that a lot of dentists share a building.
The risk is that the update can cause any of a group of similar businesses within one location, to be automatically considered a spammer forgery. But don’t worry. You can prevent this, provided you remain in control of your local search engine optimization (SEO) ranking just like Le Dentiste has been doing.
2. Keep your business information correct.
If you want an automatic lift above practically fifty-percent of dental practices out there, keep the information on your Google My Business entry current. This won’t take you five minutes or any amount of money. You’ll be surprised by how many business know that their Google My Business details are incorrect, or that they don’t even know that this feature exists on the Internet. Le Dentiste is well aware of this and is taking full advantage, just as any dental practice (or any business for that matter) should.
3. Be useful on mobile.
If you haven’t heard about it yet, Google has moved towards mobile-first indexing, which means if your website isn’t mobile-friendly, its ranking will suffer. The reason is obvious: everyone is on mobile today. One example of a practice with a mobile-responsive website is Le Dentiste.
4. Keep your page loading times up to speed.
Page loading times is yet another factor considered by Google when assigning SEO ranks. Of course, how fast your pages load is also important to visitors, who usually click away when they have to wait too long. Almost half of consumers actually expect a web page to loan within 2 seconds. And there is nothing surprising about that, knowing how busy everyone is in this generation. Le Dentiste’s website is fast-loading, and that is one of the reasons behind their online success.
5. Allot time for email marketing.
If you thought that email marketing is dead, you’re dead wrong. A serious campaign can give you a 4400% ROI and some $44 for each dollar you spend. If you ask Le Dentiste for tips, they may be happy to provide tips.